• Sponsorship is very big within the sporting world. However, it’s no longer legal for cigarette companies to provide sponsorship and rarely alcohol corporations.
• Usually the more media coverage a sporting event gets the more sponsorship it will receive.
• Sponsorship has both advantages and disadvantages to those involved.
• Media coverage takes a number of different formats. However, at the end of the day it’s the director who decides what is shown.
• As with sponsorship, media coverage has both advantages and disadvantages.
• Today, many sportspeople are considered as role models. In this respect, it’s more important for them to keep a check on their behaviour.
• Amateurs play sport for fun while professionals train for competitions.
• International games can lead to social and political problems.
• Sporting facilities can be publicly owned or privately financed.

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Test it!

1) Media has a major impact on sport. Sometime it can have a positive effect and sometimes a negative one.

a) Name two different types of media.

i. ______________________________________

ii. ______________________________________

b) Write two negative impacts the media can have on sport.

i. ______________________________________

ii. ______________________________________

c) in what ways can a director influence how sport is viewed?

2) Nigel is captain of a new under 16s local football team. However, it’s struggling to finance itself and get itself known.

a) Write down two benefits Nigel’s football team would have from sponsorship.

i. _________________________________________________________

ii. _________________________________________________________

b) Why would an alcohol corporation not be a good choice?

3) The Olympics is the biggest international sporting competition.

a) London is the 2012 host. What three advantages may the city get from hosting the Olympics?

i. __________________________________________________________
ii. __________________________________________________________

iii. __________________________________________________________

b) Describe two occasions in the past where the Olympics has had to content with political issues.

i. ____________________________________________________________________________________________________________________

ii. ____________________________________________________________________________________________________________________

ANSWERS

a) Examples:

i. TV, cable and satellite TV
ii. radio
iii. ceefax and teletext
iv. Internet
v. newspapers and magazine
vi. books
vii. films

b) Examples:

i. The media is biased as only popular sports get the coverage

ii. Less tickets are sold for untelevised sporting events

iii. Some people feel there’s too much sport on the TV

iv. When companies like Sky buy the rights then they have power over who’s able to watch a sporting event

v. Sportspeople are becoming celebrities which affects their private lives

vi. Demands are made over event timings, playing seasons and even rules

c) Examples:

i. They could be fair and unbiased, for example they can influence the commentators or summarisers to be fair in their commentary and show a balanced content

ii. They may not show disruptive scenes, for example violence within the fans

iii. They might only show certain parts of the game

iv. They could edit show so that viewers have a false impression of the actual events

v. They could hone in on poor attitudes or behaviour to sensationalise the event

vi. They could pick good angles for action replays or use different camera angles

a) Examples:

i. Specialised equipment for training e.g. bibs, footballs or cones

ii. Clothing e. g. team kit or footwear
iii. Training facilities e.g. Astroturf
iv. Coaches for training sessions
v. Financial support
vi. Specialist support e.g. physiotherapist or nutritionist

vii. Transport

b) Examples:

i. Harmful to health
ii. Might encourage underage drinking
iii. Might not be a good image for the club

a) Examples:

i. Better world status
ii. Tourism increases
iii. Infrastructure (like roads, rail connections and accommodation) improves

iv. Sports facilities improve
v. There could be a financial gain

b) Examples:

i. Berlin, 1936: The Nazis used the Olympic Games in order to spread their fascist ideas worldwide. This was also the first year in which the games were televised. The US nearly boycotted because of political reasons but then decided to participate at the last minute.

ii. Melbourne, 1956: Spain, the Netherlands and Switzerland boycotted the Olympics because of restrictions that had been put in place by the Hungarian Uprising by the Soviet Union. Lebanon, Egypt, Iraq and Cambodia also boycotted the event due to the Suez Crisis.

iii. Mexico City, 1968: Two black athletes, Tommie Smith and John Carlos, performed the black power salute on the victory stand after winning the two hundred track and field races. Avery Brundage, the IOC’s autocratic president, was so angry that he told the USOC that they either got sent home or the whole track and field team was to be withdrawn. In the end, the two runners had to go back home.

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Some top tips!

1. Print out the Test It! Questions – it will allow you to replicate exam conditions and also allows you to give your eyes a rest from the computer screen whilst doing your crucial revision.
2. Make a copy of the Remember It! Section and put in a place that you often look at. i.e. front of a journal, next to a mirror, on a kitchen cupboard door, etc. That way you can do some cheeky PE revision whilst doing those things you have to do!

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